MEDIA COMPANIES ALREADY MONETIZING THEIR AUDIENCE WITH BCUBE CRM
The three pillars
Each one solves a different stage of the relationship with your audience
CONNECT
Users, identity and 360º data
A complete profile of every reader — anonymous, registered, subscriber — with history, segmentation and custom fields.
ENGAGE
Subscriptions, donations and retention
Offer manager (rate plans, bundles, promotions), marketing automation and ticketing integrated with the subscriber's history.
MONETIZE
Pricing, dynamic paywall, and revenue reports
Real-time user profiling (identity, behaviour, context and AI prediction) to personalize the offer and the type of paywall.

Six modules. One single CRM platform.
Designed to work together and cover the full subscriber lifecycle
The entire subscriber lifecycle in a single tool
Every step is recorded in the subscriber's history, in real time and in line with GDPR.

Six modules. Every tool has its strength. Ours is media.
An honest comparison against the most common generic platforms.
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| Capacity | Piano | Salesforce | Zuora | bCube CRM |
|---|---|---|---|---|
| Integration with an editorial CMS | Piano — Not included | Salesforce — Not included | Zuora — Not included | bCube CRM ✓ Native with bCube CMS |
| Subscriber/Donor/Patron Model | Piano ✓ Native | Salesforce ◐ Partial / requires further development | Zuora — Not included | bCube CRM ✓ Native |
| Integrated dynamic paywall | Piano ✓ Native | Salesforce ◐ Partial / requires further development | Zuora — Not included | bCube CRM ✓ Native with bCube CMS |
| Anonymous profiling + AI propensity | Piano ✓ Native | Salesforce ◐ Partial / requires further development | Zuora — Not included | bCube CRM ✓ Native |
| Affordable price for medium-sized businesses | Piano — Not included | Salesforce — Not included | Zuora ◐ Partial / requires further development | bCube CRM ✓ Native |
✓ Native · ◐ Partial / requires further development · — Not included
Success story: elDiario.es
A flagship customer in production
Choose the plan that fits your newsroom
Three packages based on the number of active subscribers managed
bCube DXP: a modular, connected ecosystem
Connect bCube CRM to our specialist modules to multiply your newsroom's capability




