BCUBE SYNAPSE MODULE

Audience and business analytics: data intelligence focused on commercial performance and subscriber management, integrated into the CRM. 

Churn prediction

Identifies behavioural patterns to anticipate the risk of a subscription being cancelled before it happens. 

Content recommendation

Personalizes the experience by surfacing relevant content to user groups and clusters according to their interests. (Evolving continuously towards hyper-personalized segmentation.) 

Offer and paywall optimization

Lifts conversion by suggesting the right commercial offer or paywall type for each audience profile.

Querying and locating information

• Direct queries against the archive: it answers open questions by generating lists, timelines or summaries instantly.
• Semantic search: it finds content by context and meaning, without depending on exact keyword matches.
• Integration with external engines: search across third-party sources, configurable to the newsroom's criteria.
• Multimedia processing: transcription of audio, video and images
  
  

How it works under the bonnet (RAG architecture)

• Indexing of your own archive: the newsroom's content is segmented and converted into embeddings inside a private, secure vector database.
• Hybrid retrieval: it combines semantic search with traditional keyword search to guarantee accuracy on proper nouns, acronyms, dates and key figures. 
• Generation from verified sources (RAG): the system builds its answers solely from the documents retrieved from your own archive, avoiding hallucinations.